On Strategy Showcase 2/5/23 On Strategy Showcase 2/5/23

Finish Detergent's Glasses of Drought and Water Index show us social responsibility done right

Finish detergent in Turkey moved from fifth to first place in part through examples of corporate social responsibility done right.

On Strategy Showcase 1/29/23 On Strategy Showcase 1/29/23

Why McD's "Raise your Arches" set the industry ablaze and where the idea came from

The story behind the work and the ethnography research that fueled it.

Fergus O'Carroll 1/22/23 Fergus O'Carroll 1/22/23

How the mass market, at home coffee brand is repositioning

From moving beyond the morning occasion to a focus on quality, Folgers wants to win over younger drinkers

On Strategy Showcase 1/13/23 On Strategy Showcase 1/13/23

How Shake Shack's strategy elevated quality beyond the obvious

When the brand asked for a focus on quality, Preacher reframed it For What it’s Worth.

On Strategy Showcase 1/8/23 On Strategy Showcase 1/8/23

Why Edelman thinks "Trust" should be the ultimate metric

Tom Hehir, EVP, Head of Strategy, talks trust as a strategic goal and why Edelman feels it should be the ultimate metric.

On Strategy Showcase 12/24/22 On Strategy Showcase 12/24/22

Mark Ritson’s Top 10 Marketing Moments of 2022

Mark returns to share his Top 10 Marketing Moments and why they mattered. Happy holidays and New Year to everyone.

On Strategy Showcase 12/17/22 On Strategy Showcase 12/17/22

A John Lewis Christmas retrospective with adam&eveDDB

The stories behind 10 years of iconic John Lewis Xmas ads and the brand platform that inspired them

On Strategy Showcase 12/13/22 On Strategy Showcase 12/13/22

Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency.

On Strategy Showcase 12/6/22 On Strategy Showcase 12/6/22

Ep#5 Planning for Effective Outcomes: The Creative Relationship

When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.

On Strategy Showcase 11/28/22 On Strategy Showcase 11/28/22

Ep#4 Planning for Effective Outcomes: Writing Creative Briefs

Arguably the most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief.

On Strategy Showcase 11/15/22 On Strategy Showcase 11/15/22

The brilliant Rediscover Germany from Ogilvy, Frankfurt

How a simple comment about the Frankfurt skyline unlocked an amazing multi-year campaign.

On Strategy Showcase 11/8/22 On Strategy Showcase 11/8/22

Ep#3 Planning for Effective Outcomes: Metrics & Measurement

Harry Davies on ways to avoid common mistakes when designing and socializing metrics within our organizations.

On Strategy Showcase 11/1/22 On Strategy Showcase 11/1/22

Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"

Ep#2 focuses on performance vs. brand and the blasphemous idea of both in a single execution. This series brought to you by WARC.

On Strategy Showcase 10/25/22 On Strategy Showcase 10/25/22

Ep#1 Planning for Effectiveness: "Starting out right" with Mark Ritson

Ep#1 is setting direction and defining objectives. Mark Ritson shares tips on how to get started right and the mistakes too many are making.

On Strategy Showcase 10/18/22 On Strategy Showcase 10/18/22

How Johnnie Walker's "Keep Walking" campaign has been reinvented

The brand historically known for its Pursuit of Progress platform has reinvented the way it expresses itself for a new generation of drinkers.

On Strategy Showcase 10/12/22 On Strategy Showcase 10/12/22

Introduction to our “Planning for Effectiveness" series

James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.

On Strategy Showcase 10/2/22 On Strategy Showcase 10/2/22

Dan Wieden 1945-2022 R.I.P.

Unlike many well known people in our industry, his best work was not behind him. It was still happening every day until the end.

On Strategy Showcase 9/27/22 On Strategy Showcase 9/27/22

Classics Episode: 1960's VW "Think Small" campaign from DDB

How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany?

On Strategy Showcase 9/20/22 On Strategy Showcase 9/20/22

Liquid Death: the water brand that thinks like a beer

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely.

On Strategy Showcase 9/14/22 On Strategy Showcase 9/14/22

James Hurman on start-ups/VCs and their dangerous skepticism of brand

In his new book, James suggests we start using the language of business & VCs to build the case for their investment in both current and future demand.

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