Guinness Part 1, Guinness On Strategy Showcase 10/25/20 Guinness Part 1, Guinness On Strategy Showcase 10/25/20

Guinness Part 1: the story behind “Made of More,” with Alison Falconer and Craig Mawdsley

Hear the story behind the award-winning shift from “Good things come to those who wait” to “Made of More.”

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Tourism New Zealand On Strategy Showcase 10/8/20 Tourism New Zealand On Strategy Showcase 10/8/20

New Zealand Tourism with Rory Gallery of the Special Group

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

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Smirnoff Vodka On Strategy Showcase 10/7/20 Smirnoff Vodka On Strategy Showcase 10/7/20

Smirnoff Vodka with Stephen O’Kelly of Diageo and Tim Jones of 72 and Sunny.

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

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Samsung Mobile On Strategy Showcase 9/4/20 Samsung Mobile On Strategy Showcase 9/4/20

Samsung Mobile with Ed Tsue, CSO at Publicis OPTS, NY

The Samsung/Apple rivalry and the breakout moment that changed everything.

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Durex Condoms On Strategy Showcase 8/6/20 Durex Condoms On Strategy Showcase 8/6/20

Durex condoms with Chantelle Begley of Havas, London

Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.

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Modelo Beer On Strategy Showcase 8/6/20 Modelo Beer On Strategy Showcase 8/6/20

Modelo Beer with Piper Dolan of Ogilvy, Chicago

Learn how the hispanic beer brand that celebrated working class values broke into the U.S. general market.

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The New Yorker On Strategy Showcase 7/21/20 The New Yorker On Strategy Showcase 7/21/20

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

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Adidas On Strategy Showcase 6/5/20 Adidas On Strategy Showcase 6/5/20

Adidas Originals with Mark Aronson of Johannes Leonardo, NY

How the sub-brand reconnected with street culture through a series of three themes.

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CALM's Project 84 On Strategy Showcase 6/4/20 CALM's Project 84 On Strategy Showcase 6/4/20

CALM's Project 84 with Will Grundy of Adam & Eve DDB

Project 84 existed only because the agency's first effort disappointed.

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FIFA On Strategy Showcase 6/2/20 FIFA On Strategy Showcase 6/2/20

FIFA 18’s El Tornado with Martin Beverley and David Mortimer of Adam & Eve DDB

Learn how the virtual game influenced the real world.

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Nike On Strategy Showcase 6/2/20 Nike On Strategy Showcase 6/2/20

Nike with Andy Lindblade, Head of Strategy at W+K, Portland

The planning history and brand truth behind what defines Nike.

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Free-Range Planning On Strategy Showcase 5/31/20 Free-Range Planning On Strategy Showcase 5/31/20

Free-Range Planning with Gareth Kay, Founding Partner of Chapter SF

Why we need to find better problems to solve.

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New Balance On Strategy Showcase 5/31/20 New Balance On Strategy Showcase 5/31/20

New Balance with Tomas Gonsorcik, CSO of VMLY&R, North America

The planning story behind New Balance's rapid growth.

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Brand Federation On Strategy Showcase 5/31/20 Brand Federation On Strategy Showcase 5/31/20

Freelancers needed with Matt Williams of Brand Federation

Brand Federation matches talent to strategy projects.

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Waze On Strategy Showcase 5/31/20 Waze On Strategy Showcase 5/31/20

Waze with Joey Camire of Sylvain Labs, NY

How the brand "changes the way the world moves through everyday acts of cooperation."

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Kia Telluride On Strategy Showcase 5/31/20 Kia Telluride On Strategy Showcase 5/31/20

Kia Telluride launch with Laura Forman of David & Goliath, LA

How Kia launched the Telluride as “the car built for the rest of us.”

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National Health Service On Strategy Showcase 5/31/20 National Health Service On Strategy Showcase 5/31/20

National Health Service (NHS) with Jo Arden of MullenLowe, London

Learn how planning turned around the recruiting efforts of the NHS.

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Wendy’s On Strategy Showcase 5/31/20 Wendy’s On Strategy Showcase 5/31/20

Wendy’s “Fortnite” with Bret Smith, Managing Director Strategy, VMLY&R

Hear the stories behind Wendy’s multiple social media successes.

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LUVs On Strategy Showcase 5/31/20 LUVs On Strategy Showcase 5/31/20

LUVs diapers with Tiffany Graeff, while at Saatchi, NY

The insights and story behind “the official diaper of experienced moms.”

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On Strategy Showcase 5/31/20 On Strategy Showcase 5/31/20

Rob Campbell EMEA Head of Strategy at R/GA, London

Learn what is meant by the Edge Effect, and how it’s fueling planning.

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