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Telstra, Cannes Lion Winner On Strategy Showcase 7/27/25 Telstra, Cannes Lion Winner On Strategy Showcase 7/27/25

The Story Behind Telstra's Marketing Transformation

Telstra's CMO, Brent Smart on the transformation of this once staid, government-owned Australian telco.

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Turo On Strategy Showcase 7/20/25 Turo On Strategy Showcase 7/20/25

The story behind Turo, the Airbnb of cars

Turo’s plan to convert the masses.

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On the Spot, System1, Tracksuit, Uber Eats, Corona On Strategy Showcase 7/13/25 On the Spot, System1, Tracksuit, Uber Eats, Corona On Strategy Showcase 7/13/25

On the Spot: Julian Morgan of Rethink and Rachel Pool of Ogilvy

Planners talk about brands they've never worked on.

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Uber Eats On Strategy Showcase 7/7/25 Uber Eats On Strategy Showcase 7/7/25

The story behind Uber Eats' "Football is for Food"

Uber’s Georgie Jeffreys and Special Group’s Kelsey Hodgkin join me.

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Tombras, Josh Wine, Effie Gold On Strategy Showcase 6/29/25 Tombras, Josh Wine, Effie Gold On Strategy Showcase 6/29/25

How Josh Wines turned reluctance into social Effie Gold

How an organic social moment changed how a wine brand went to market.

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Verizon, Ogilvy, Preacher, Favor, Dramamine, FCB, Mischief, Chili's Grill & Bar, Leo Burnett, The Field Musuem, McDonald's, W+K, VW, DDB Chicago, Miller Lite, Molson Coors, Effie Worldwide On Strategy Showcase 6/22/25 Verizon, Ogilvy, Preacher, Favor, Dramamine, FCB, Mischief, Chili's Grill & Bar, Leo Burnett, The Field Musuem, McDonald's, W+K, VW, DDB Chicago, Miller Lite, Molson Coors, Effie Worldwide On Strategy Showcase 6/22/25

Live at the Effies in NYC

Nine short interviews with Effie Winners.

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On the Spot, Tesla, Poppi On Strategy Showcase 6/20/25 On the Spot, Tesla, Poppi On Strategy Showcase 6/20/25

Tesla & Poppi. Planners talking about brands they've never worked on

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ALTO, Life360, Tile On Strategy Showcase 6/9/25 ALTO, Life360, Tile On Strategy Showcase 6/9/25

How Life360 is hilariously taking a bite out of Apple

With 80 million active monthly users, Life360 is winning in a space where Apple can't play as deeply.

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Canva, B2B On Strategy Showcase 6/2/25 Canva, B2B On Strategy Showcase 6/2/25

Canva's campaign to drive expansion into B2B

In its quest to get its design tool into the hands of everyday presenters, Canva is pushing into enterprise.

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On Strategy Showcase 5/28/25 On Strategy Showcase 5/28/25

Live from Auckland: Lessons in Punching Above Your Weight

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity.

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Ogilvy, BMF, DDB Australia, Droga5, Special Group On Strategy Showcase 5/26/25 Ogilvy, BMF, DDB Australia, Droga5, Special Group On Strategy Showcase 5/26/25

Live from Sydney: Breaking the Laws of Average

Some of the smartest minds in Australia share how they’re playing it perfectly unsafe.

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On the Spot, Starbucks, JCPenney, Anomaly, MischiefUSA On Strategy Showcase 5/18/25 On the Spot, Starbucks, JCPenney, Anomaly, MischiefUSA On Strategy Showcase 5/18/25

On the Spot: Christopher Owens of TRG and Mary Bakarich of JL

This month, Starbucks and JCPenney. Guests are Mary Bakarich of Johannes Leonardo and Christopher Owens of TRG.

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Coors Light, MischiefUSA On Strategy Showcase 5/11/25 Coors Light, MischiefUSA On Strategy Showcase 5/11/25

Coors Light. From state of beer to state of mind

From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning.

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MARS Wrigley, Effie Grand Prix, Effie Worldwide, 2025, Apologize the Rainbow On Strategy Showcase 5/4/25 MARS Wrigley, Effie Grand Prix, Effie Worldwide, 2025, Apologize the Rainbow On Strategy Showcase 5/4/25

Skittles. An Effie Best-of-the-Best Winner

"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.

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Tom Morton, Lisa Prince, Britton Taylor On Strategy Showcase 4/27/25 Tom Morton, Lisa Prince, Britton Taylor On Strategy Showcase 4/27/25

Life after Agency Life Ep#3

How planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K)

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Alan Snitow, Marika Wiggin, Preacher, Round Edge Consulting On Strategy Showcase 4/20/25 Alan Snitow, Marika Wiggin, Preacher, Round Edge Consulting On Strategy Showcase 4/20/25

On the Spot: Alan Snitow of Roundpeg and Marika Wiggan of Preacher

This month's guest panelists, Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago. We talk Progressive and Chick fil-A.

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WARC, Effectiveness On Strategy Showcase 4/12/25 WARC, Effectiveness On Strategy Showcase 4/12/25

Debut of the U.S. version of The Long & the Short of it

Do Binet & Field's principles play out when you use U.S. data?

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The Entertainer Toy Shop, adam&eveDDB On Strategy Showcase 4/7/25 The Entertainer Toy Shop, adam&eveDDB On Strategy Showcase 4/7/25

The Entertainer's campaign focuses on our kids charming obsessions

It’s the first mass brand campaign as awareness and consideration were falling.

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Life After Agency Life, Planning on the Outside On Strategy Showcase 3/31/25 Life After Agency Life, Planning on the Outside On Strategy Showcase 3/31/25

Ep#2 Life After Agency Life

Our second episode on how planners are applying their skills outside of agency life.

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On the Spot On Strategy Showcase 3/23/25 On the Spot On Strategy Showcase 3/23/25

On the Spot: Johnny Corpuz of BBDO

This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY.

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 Other Featured Episodes:

Featured
On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.
On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.

Strats pitch campaigns they love, but never worked on to a sold out live audience at JL.

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Life Stage vs. Generational Cohorts and the Implications for Strategy
Life Stage vs. Generational Cohorts and the Implications for Strategy

We discuss the logic of generational cohorts and the alternative of life stages.

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Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

Andrew and James appear for the first time on a show or stage together.

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The reframing of Coinbase
The reframing of Coinbase

80% of Americans feel the existing financial system needs fixing.

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On the Spot: Joe Burns and Jon Crowley
On the Spot: Joe Burns and Jon Crowley

Planners talk about brands they’ve never worked on: Depop and PlayStation.

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