Fergus O'Carroll 5/11/22 Fergus O'Carroll 5/11/22

Day used “Disruption” to refresh the Nissan brand

In 2019, Nissan started a journey that would lead to its first ever brand campaign in the U.S. This is the strategy story.

On Strategy Showcase 5/2/22 On Strategy Showcase 5/2/22

Ian Leslie makes a compelling case for harnessing biased thinking in strategy

Ian explains that we lose the benefits of diverse thinking because of our inability to disagree well.

On Strategy Showcase 4/20/22 On Strategy Showcase 4/20/22

Orlando Wood on why creative work has been losing its effectiveness

Orlando builds on the work of Romaniuk, Binet, Field, Sharp and others with research on how to better ensure we produce work that works.

On Strategy Showcase 4/12/22 On Strategy Showcase 4/12/22

How the hilarious "We do things Proper" moved Yorkshire Tea from fifth to first

The creative and strategic platform that reignited consumer interest in a deeply entrenched category.

On Strategy Showcase 4/5/22 On Strategy Showcase 4/5/22

Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

The story of growth following a crisis for the McDonald's brand. A recovery that put operations, humility and relatability at the center of everything.

On Strategy Showcase 3/14/22 On Strategy Showcase 3/14/22

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls to avoid

We talk about a bunch of topics including how labels are used as proxies for true knowledge and whether we can ever know enough to really know.

On Strategy Showcase 3/2/22 On Strategy Showcase 3/2/22

How McDonald's NZ restaged an iconic song to support national unity

A Gold WARC award for effectiveness winner, we hear how, after a series of hate crime attacks, McD’s used an update of their iconic Kiwiburger song to drive an important cultural conversation.

On Strategy Showcase 2/25/22 On Strategy Showcase 2/25/22

The strategy behind "What happens here, stays here" and why it's changing

"What happen here, stays here" from R&R Partners embedded itself in popular culture in ways few campaigns in history have ever done. And in 2022, it’s about to change.

On Strategy Showcase 2/21/22 On Strategy Showcase 2/21/22

Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

How TBWA/Hong Kong helped Lexus successfully launch the UX in one of the toughest auto markets in the world.

On Strategy Showcase 2/16/22 On Strategy Showcase 2/16/22

The "Bless Your F**king Cooch" social moment that went viral for EOS

How EOS and Mischief brilliantly capitalized on a TikTok moment with a genius response that went viral.

On Strategy Showcase 2/10/22 On Strategy Showcase 2/10/22

Aldi Supermarkets and the art of reframing a negative

Hear the Effie award-winning strategy from Jamie Peate and Laura McKinlay of McCann, Manchester.

On Strategy Showcase 2/5/22 On Strategy Showcase 2/5/22

Why Bumble encourages women to fall in love with the journey, not just the destination

Bumble, the dating app, is about women making the first move. This is the strategy story behind the brand’s latest work from 72andSunny.

On Strategy Showcase 2/1/22 On Strategy Showcase 2/1/22

Why DB Export Gold may be the most romantic beer in the world

If drinking beer is typically something you do for yourself, could drinking a low carb beer be something you drink for someone you love? James Tucker at Colenso BBDO shares the back story.

On Strategy Showcase 1/26/22 On Strategy Showcase 1/26/22

Bringing corporate purpose to Persil's "Dirt is Good" brand platform

In a category fixated on clean, Persil embraced dirt not as an enemy, but as a way of giving a child the freedom to explore and grow. This is the story behind the brand platform.

On Strategy Showcase 1/21/22 On Strategy Showcase 1/21/22

The Michelin star PR strategy that put KFC Australia back on the map for quality

A fast food brand attempting to win a Michelin Star? Seems crazy, but it's the attempt alone that worked. This is the strategy story behind the award-winning campaign from Ogilvy Australia.

On Strategy Showcase 1/19/22 On Strategy Showcase 1/19/22

TBWA Chiat Day LA has a new unit dedicated to B2B marketing

I talk with Managing Director John Hickman about the back story and the case for a B2B unit.

On Strategy Showcase 1/14/22 On Strategy Showcase 1/14/22

The story behind Home Center’s decision to stand with single mothers

The Middle Eastern home furnishing retailer used Father's Day to celebrate the achievements of single mothers. A WARC Grand Prix winner.

On Strategy Showcase 1/9/22 On Strategy Showcase 1/9/22

How "The Dance" reversed Speight’s Beer's 36% sales decline

The story behind the heart-warming and award-winning campaign that reversed losses by expanding its appeal to a far broader audience, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand.