On Strategy Showcase 5/31/20 On Strategy Showcase 5/31/20

LUVs diapers with Tiffany Graeff, while at Saatchi, NY

The insights and story behind “the official diaper of experienced moms.”

On Strategy Showcase 5/31/20 On Strategy Showcase 5/31/20

Rob Campbell EMEA Head of Strategy at R/GA, London

Learn what is meant by the Edge Effect, and how it’s fueling planning.

On Strategy Showcase 5/31/20 On Strategy Showcase 5/31/20

How “Live Fearless” left women feeling understood and men feeling part of the conversation.

On Strategy Showcase 5/10/20 On Strategy Showcase 5/10/20

How the brand’s founder-story fueled the Colonel’s revival. And what wasn’t planned.

On Strategy Showcase 5/8/20 On Strategy Showcase 5/8/20

The story built at the intersection of Australian nature and the nature of Australians.

On Strategy Showcase 5/7/20 On Strategy Showcase 5/7/20

The Orange Theory/Peloton story and how everyone’s chasing the connected experience.

On Strategy Showcase 5/6/20 On Strategy Showcase 5/6/20

The thinking behind ITV’s positioning and how Britishness is something no streamer will ever own.

On Strategy Showcase 5/5/20 On Strategy Showcase 5/5/20

How the shift in the definition of modern luxury meant a shift for Audi.

On Strategy Showcase 5/4/20 On Strategy Showcase 5/4/20

Hear the story behind Burger King’s positioning and its irreverent tone.

On Strategy Showcase 5/3/20 On Strategy Showcase 5/3/20

The insights and story behind “the official diaper of experienced moms.”

On Strategy Showcase 5/2/20 On Strategy Showcase 5/2/20

Hear the story behind "when life goes right," and the heartwarming style that defines the famous Christmas ads.

On Strategy Showcase 5/1/19 On Strategy Showcase 5/1/19

The insights that fueled the "Hear what you want" and "Game behind the Game" campaigns.