On Strategy Showcase 10/12/23 On Strategy Showcase 10/12/23

The origin stories behind Baileys, Ciroc and Tanqueray from the man who created them

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV.

On Strategy Showcase 10/8/23 On Strategy Showcase 10/8/23

Ep#1 Future-Proofing Your Strategy Department

In Ep#1, we talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the next generation.

On Strategy Showcase 10/1/23 On Strategy Showcase 10/1/23

How Heinz reversed its decline by leveraging product truths in amazing ways

From Ketchup Fraud to Hog Dog Pact to Vintage Drip and more, Heinz and Rethink deliver brilliantly on creative effectiveness in CPG.

On Strategy Showcase 9/24/23 On Strategy Showcase 9/24/23

Chipotle's "Food with Integrity" platform and its 33 million person database

With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived.

On Strategy Showcase 9/15/23 On Strategy Showcase 9/15/23

How Midol, a period relief product, is fighting the normalization of discomfort

Midol is provoking people with periods to question the normalization of discomfort.

On Strategy Showcase 8/24/23 On Strategy Showcase 8/24/23

The inside story behind McDonald's global "As Featured In" campaign from W+K

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order.

On Strategy Showcase 8/20/23 On Strategy Showcase 8/20/23

We talk misleading metrics with Mike Menkes of Analytic Partners, NY

We address the two major buckets - exposure and impact - and how they're being potentially misused and misunderstood.

On Strategy Showcase 8/13/23 On Strategy Showcase 8/13/23

How Kobo is challenging Amazon in the e-reader space

Rakuten Kobo is using book shaming and the popularity of guilty pleasure titles to carve out a unique space.

Fergus O'Carroll 8/6/23 Fergus O'Carroll 8/6/23

The story behind Domino's Pizza's history of digital first mover advantages

From Emoji Ordering, Zero Click Ordering, Carryout Tips to their Stranger Things, Season 4 collaboration.

On Strategy Showcase 7/29/23 On Strategy Showcase 7/29/23

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite.

Fergus O'Carroll 7/18/23 Fergus O'Carroll 7/18/23

How Ogilvy's "bystander" strategy impacts violence against women

Ogilvy London's powerful "Have a Word" campaign peels back the male psyche to map out a new territory in violence prevention.

On Strategy Showcase 7/10/23 On Strategy Showcase 7/10/23

Nonfiction Research aren't for everyone, but they should be

Getting to useful, inspiring answers is their promise, but how they get there is up to them alone.

On Strategy Showcase 7/2/23 On Strategy Showcase 7/2/23

The story behind Truth’s Grand Effie winning anti-vaping campaign

After years of successful Truth anti-smoking campaigns, vaping emerged at the next threat to American teens.

On Strategy Showcase 6/26/23 On Strategy Showcase 6/26/23

Turning the behavioral sciences inward to address our industry's cultural disconnects

Ian Murray and Andrew Tenzer suggest turning our outward facing tools inward to address our cultural and professional disconnects.

On Strategy Showcase 6/19/23 On Strategy Showcase 6/19/23

Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands

We talk about why they left, about their ambitions for Craig+Bridget, and the freedom they’re experiencing working on both large and small brands.

On Strategy Showcase 6/11/23 On Strategy Showcase 6/11/23

Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi

There are many credible effectiveness voices that often disagree with each other. Mary's report brings them together and adds the Kantar perspective.

On Strategy Showcase 6/4/23 On Strategy Showcase 6/4/23

Helen Edwards on why tomorrow's growth will come from the fringes

Ep#3 in our Outside-In Thinking series, Helen Edwards (columnist, author, prof) describes how fringe behaviors mainstream.

On Strategy Showcase 5/29/23 On Strategy Showcase 5/29/23

Pabst Blue Ribbon (PBR) beer and the limits of hipster culture

PBR earned subculture status in hipster bars, but that status began to limit growth. This is the story behind the brand's response.

On Strategy Showcase 5/20/23 On Strategy Showcase 5/20/23

Living outside the bubble with The Northern Planner, Andrew Hovells

Ep#2 in our Outside-In Thinking series features Andrew’s decision to live outside the bubble of London in order to regain perspective.

On Strategy Showcase 5/14/23 On Strategy Showcase 5/14/23

The story behind Hanes' new "Make Yourself Comfortable" platform

The basics apparel brand shares how it’s elevating its "comfort" equity from functional benefit to cultural relevance.

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