On Strategy Showcase 2/21/22 On Strategy Showcase 2/21/22

Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

How TBWA/Hong Kong helped Lexus successfully launch the UX in one of the toughest auto markets in the world.

On Strategy Showcase 2/16/22 On Strategy Showcase 2/16/22

The "Bless Your F**king Cooch" social moment that went viral for EOS

How EOS and Mischief brilliantly capitalized on a TikTok moment with a genius response that went viral.

On Strategy Showcase 2/10/22 On Strategy Showcase 2/10/22

Aldi Supermarkets and the art of reframing a negative

Hear the Effie award-winning strategy from Jamie Peate and Laura McKinlay of McCann, Manchester.

On Strategy Showcase 2/5/22 On Strategy Showcase 2/5/22

Why Bumble encourages women to fall in love with the journey, not just the destination

Bumble, the dating app, is about women making the first move. This is the strategy story behind the brand’s latest work from 72andSunny.

On Strategy Showcase 2/1/22 On Strategy Showcase 2/1/22

Why DB Export Gold may be the most romantic beer in the world

If drinking beer is typically something you do for yourself, could drinking a low carb beer be something you drink for someone you love? James Tucker at Colenso BBDO shares the back story.

On Strategy Showcase 1/26/22 On Strategy Showcase 1/26/22

Bringing corporate purpose to Persil's "Dirt is Good" brand platform

In a category fixated on clean, Persil embraced dirt not as an enemy, but as a way of giving a child the freedom to explore and grow. This is the story behind the brand platform.

On Strategy Showcase 1/21/22 On Strategy Showcase 1/21/22

The Michelin star PR strategy that put KFC Australia back on the map for quality

A fast food brand attempting to win a Michelin Star? Seems crazy, but it's the attempt alone that worked. This is the strategy story behind the award-winning campaign from Ogilvy Australia.

On Strategy Showcase 1/19/22 On Strategy Showcase 1/19/22

TBWA Chiat Day LA has a new unit dedicated to B2B marketing

I talk with Managing Director John Hickman about the back story and the case for a B2B unit.

On Strategy Showcase 1/14/22 On Strategy Showcase 1/14/22

The story behind Home Center’s decision to stand with single mothers

The Middle Eastern home furnishing retailer used Father's Day to celebrate the achievements of single mothers. A WARC Grand Prix winner.

On Strategy Showcase 1/9/22 On Strategy Showcase 1/9/22

How "The Dance" reversed Speight’s Beer's 36% sales decline

The story behind the heart-warming and award-winning campaign that reversed losses by expanding its appeal to a far broader audience, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand.

On Strategy Showcase 1/5/22 On Strategy Showcase 1/5/22

Author and professor Douglas Holt on how we can use cultural strategy to disrupt markets

Huge fan of Doug Holt. We talk cultural strategy through the lens of Jack Daniels, Chipotle, Blue Buffalo, Dove, Starbucks.

On Strategy Showcase 12/27/21 On Strategy Showcase 12/27/21

Mark Ritson on his Top 10 Marketing Moments of 2021

The industry columnist, advisor and professor of marketing shares his Top 10 moments of this past year. And, as always, there are surprises for all.

On Strategy Showcase 12/16/21 On Strategy Showcase 12/16/21

How Velveeta sidestepped the cheese wars to create a space in pop culture

New work presents the brand as an "unrestrained pleasure" by leveraging craveability and the attitudes of proud Velveeta lovers.

On Strategy Showcase 12/8/21 On Strategy Showcase 12/8/21

The brilliant #Wethe15 initiative and the decision to show disabled persons the way they are - wonderfully ordinary

Adam&EveDDB's CSO Martin Beverley and Craig Spence, Chief Brand Officer for the IPC share the strategy that focuses on what we have in common, not what makes us different.

On Strategy Showcase 11/25/21 On Strategy Showcase 11/25/21

How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

Mondelez and VCCP share the strategy back story.

On Strategy Showcase 11/17/21 On Strategy Showcase 11/17/21

Pharma marketing: why there's so much of it and why it needs to change

Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group.

On Strategy Showcase 11/11/21 On Strategy Showcase 11/11/21

The KitchenAid campaign that shines a light on sexism in professional kitchens

The Gold EFFIE winning campaign that brilliantly twisted the age-old adage “A woman’s place is in the kitchen.”

On Strategy Showcase 10/31/21 On Strategy Showcase 10/31/21

The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke

The essence of the Starbucks brand is seduction. We talk about the brand and how its desire to connect post-lockdown led to the Funnel Cake Frappuccino.