On Strategy Showcase 4/5/26 On Strategy Showcase 4/5/26

Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.

On Strategy Showcase 3/29/26 On Strategy Showcase 3/29/26

Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley.

On Strategy Showcase 3/22/26 On Strategy Showcase 3/22/26

How this Grand Effie winner fought generics and held its price premium

Nurofen escaped the category's tropes with a message that connected with women.

On Strategy Showcase 3/15/26 On Strategy Showcase 3/15/26

W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket.

On Strategy Showcase 3/8/26 On Strategy Showcase 3/8/26

Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

On Strategy Showcase 3/1/26 On Strategy Showcase 3/1/26

On the Spot: Emily Garvey of Zulu Alpha Kilo and Caitlin Cody of BBDO

It's planners talking brands they've never worked on.

On Strategy Showcase 2/22/26 On Strategy Showcase 2/22/26

The new book that makes the business case for creative effectiveness

The Effies and System1 have released The Creative Dividend. We talk about it.

On Strategy Showcase 2/16/26 On Strategy Showcase 2/16/26

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Hugh Derrick is a longtime partner at the Eat Big Fish consultancy in London.

On Strategy Showcase 2/9/26 On Strategy Showcase 2/9/26

Live from Arnold in Boston: Brains, Grit and Brand Building.

Boston has been a creative powerhouse for decades. We talk to many at the center of it.

On Strategy Showcase 2/2/26 On Strategy Showcase 2/2/26

Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success.

On Strategy Showcase 1/26/26 On Strategy Showcase 1/26/26

On the Spot: Kate Rush Sheehy of GSD&M and Brendon Volpe of UM

It's planners talking brands they've never worked on. This month Kate Rush Sheehy of GSD&M and Brendon Volpe of UM NYC.

On Strategy Showcase 1/18/26 On Strategy Showcase 1/18/26

The Insight that fueled the Irish National Lottery Campaign

A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.

On Strategy Showcase 1/12/26 On Strategy Showcase 1/12/26

How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

On Strategy Showcase 1/6/26 On Strategy Showcase 1/6/26

How Archer uses exaggerated reality to draw attention to genuine ingredients

Why not a healthier, protein-packed beef stick snack?

On Strategy Showcase 12/22/25 On Strategy Showcase 12/22/25

Meet the team behind Amazon's Ads Strategy

The strategy behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre.

On Strategy Showcase 12/16/25 On Strategy Showcase 12/16/25

Holiday Ads Special live from Chicago

Planning's greatest Holiday Ads Party returned live to the Merchandise Mart.

On Strategy Showcase 12/16/25 On Strategy Showcase 12/16/25

Live from Mother in London: Reflections on 2025

We talk with some of London's top strategic and creative talent about the year that was 2025.

On Strategy Showcase 12/11/25 On Strategy Showcase 12/11/25

The story behind Indeed's Gold Effie-winning entrance into the Indian market

Up against behemoths whose combined market share crossed 90%, they had a fight on their hands

On Strategy Showcase 12/2/25 On Strategy Showcase 12/2/25

On the Spot: Helene Dick of Special and Tom Kenny of Courage

We discuss new work from The Ordinary and Mother's campaign for Claude AI.

On Strategy Showcase 11/25/25 On Strategy Showcase 11/25/25

Live from the 2025 UK Effie Awards

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.

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